We searched Google Maps for "roofing contractor in Ann Arbor, MI" and looked at the first 33 results. Here's what it takes to be near the top.
In Ann Arbor, every roofer in the top 3 had at least 240 reviews. The median roofer on the list had 74. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 161 hail reports in Michigan over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.