We searched Google Maps for "roofing contractor in Columbia, TN" and looked at the first 40 results. Here's what it takes to be near the top.
In Columbia, every roofer in the top 3 had at least 31 reviews. The median roofer on the list had 10. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 50 hail reports in Tennessee over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.