We searched Google Maps for "roofing contractor in Iowa City, IA" and looked at the first 29 results. Here's what it takes to be near the top.
In Iowa City, every roofer in the top 3 had at least 46 reviews. The median roofer on the list had 20. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 551 hail reports in Iowa over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.