We searched Google Maps for "roofing contractor in La Crosse, WI" and looked at the first 43 results. Here's what it takes to be near the top.
In La Crosse, every roofer in the top 3 had at least 92 reviews. The median roofer on the list had 16. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 393 hail reports in Wisconsin over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.