We searched Google Maps for "roofing contractor in Rochester, NY" and looked at the first 55 results. Here's what it takes to be near the top.
In Rochester, every roofer in the top 3 had at least 356 reviews. The median roofer on the list had 98. That's the gap to close.
2 of the top 3 had a rating of 4.8 or higher.
NOAA logged 76 hail reports in New York over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.