We searched Google Maps for "roofing contractor in Santa Fe, NM" and looked at the first 45 results. Here's what it takes to be near the top.
In Santa Fe, every roofer in the top 3 had at least 33 reviews. The median roofer on the list had 16. That's the gap to close.
2 of the top 3 had a rating of 4.8 or higher.
NOAA logged 56 hail reports in New Mexico over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.