We searched Google Maps for "roofing contractor in Traverse City, MI" and looked at the first 46 results. Here's what it takes to be near the top.
In Traverse City, every roofer in the top 3 had at least 98 reviews. The median roofer on the list had 21. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 161 hail reports in Michigan over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.